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When Howard Stern left FM radio and went to Sirius he played a secrets game. How did it work?
I remember each person on the show Secrets submitted an anonymous secret they had never told anyone on their last day on FM radio. Then on their first day on Sirius they revealed which secrets belonged to which participants. But how did the game part of it work? With the guessing or betting?
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The Secret by Rhonda Byrne is a 90-minute DVD and a 200-page book which is a transcription of the DVD with additional content. The Secret claims to reveals for the first time all the pieces to achieve success. The Secret was released in 2006 and has become a worldwide craze. By March 2007, the DVD had sold 1.5 million copies and 3.75 million copies of the book were in print. This article has been written to correct the misguided advice of The Secret. The developers of book and video The Secret are much like the dishonest trader in the following story who took advantage of the Blackfeet tribe of American Indians. The story goes as follows: A trader went to a certain Indian nation to dispose of a stock of goods. Among other things he had a quantity of gunpowder. The Indians traded for his clothes, hats, axes, beads and other things, but would not take the powder saying: “We do not wish for the powder; we have plenty.” The trader did not like to carry all the powder back to this camp, so he thought he would play a trick on the Indians, and induce them to buy it. Going to an open piece of ground near the Indian camp he dug up the soft, rich soil; then mixing a quantity of onion seed with his powder he began to plant it. The Indians were curious to know what he was doing, and stood by greatly interested. “What are you doing?” said one. “Planting gunpowder,” replied the trader. “Why do you plant it?” inquired another. “To raise a crop of powder. How could I raise it without planting?” said the trader. “Do you not plant corn in the ground?” “And will gunpowder grow like corn?” exclaimed half a dozen at once. “Certainly it will,” said the trader. “Did you not know it? As you do not want my powder, I thought I would plant it and raise a crop which I could gather and sell to the Crows.” Now the Crows were another tribe of Indians which was always at war with this tribe (the Blackfeet). The idea of their enemies having a large supply of powder increased the excitement, and one of the Indians said; “Well, well, if we can raise powder like corn, we will buy your stock and plant it.” But some of the Indians thought best to wait, and see if the seed would grow. So the trader agreed to wait a few days. In about a week the tiny sprouts of the onion seed began to appear above the ground. The trader, calling the Indians to the spot, said; “You see now for yourselves. The powder already begins to grow, just as I told you it would.” The fact that some small plants appeared where the trader had put the gunpowder was enough to convince the Indians. Every one of them became anxious to raise a crop of gunpowder. The trader sold them his stock, in which there was a large mixture of onion seeds (which it closely resembles) at a very high price and then left. From this time the Indians gave no attention to their corn crop. If they could raise gunpowder they would be happy.1 Just as the trader lied to the Indians and promised a gunpowder harvest to get the Indians’ money so do the creators of The Secret profit from the selling of lies which produce false hope and the illusion of happiness. The trader mixed in onion seed to give the illusion of growth and to mask his lies. Likewise, the most convincing lies taught in The Secret Secrets are masked by the slight addition of truth. By following the advice of the trader, the Indians were much worse off. They had less money because they had spent it on gunpowder seed and no corn because they neglected their corn crops. Equally, those who follow the advice of The Secret will ultimately be worse off. Lie 1: “Whatever the mind . . . can conceive it can achieve.”2 The story of the Blackfeet continues that the Indians finally realized they had been cheated when they harvested onions rather than gunpowder. If we looked at this outcome through the lens of The Secret’s teachings, we could assume that the Indians should have had a great gunpowder harvest because they really thought and believed that gunpowder would grow. Why then did the gunpowder not grow even when the Indians strongly believed? It was because the growth of gunpowder was not based on truth. The Secret preaches that positive mental attitude can achieve anything. The teachers of “the secret” would invite the Indians to a seminar and tell them to think more positively. They would convincingly lead the Indians to feel that with more belief and hope onion seeds would surely grow gunpowder. The Indians would also be taught that if they don’t succeed at growing gunpowder, it would be their own fault for not having enough belief and hope. A powerful illustration of the long-term effect of the belief that “whatever the mind…can conceive it can achieve” can be found in the study of various prison camps “. . . where everyday human nature, stripped bare, can be studied under a magnifying glass of accelerated time. Lessons spotlighted and absorbed in that laboratory sharpen one’s eye for their abstruse but highly relevant applications in the ‘real time’ world of now.”3 The following account of a prisoner in a Nazi prison camp during World War II illustrates the devastating effects of false hope and false expectation which will be created if one practices “the secret.” In February 1945, a fairly well-known composer in the camp believed that on March 30th he would be liberated and his sufferings ended. He was “full of hope and convinced his dream would be right. But as the day drew nearer, the war news which reached our camp made it appear very unlikely that we would be free on the promised date. On March 29th, [the composer] became ill and ran a high temperature. On March 30th . . . he became delirious and lost consciousness. On March 31st, he was dead.”4 The Secret is dangerous because it will eventually break people. It promotes believing and doing things based on false teaching, just like planting gunpowder. Then when there is no success, blame is placed on the person instead of the false teaching. Just as a false belief in the prison camps of a rescue by a certain date will eventually break and kill the prisoner when it doesn’t come to pass, so also the setting of goals and positive thinking not based on truth will eventually break the goal setter when the goals are not achieved. The authors of “the secret” teach that we should ignore the facts and place our hopes and expectations on anything our minds can think of. This process creates a false world of fantasy. The student is also to pretend bad things do not happen or to dissociate from them so they don’t have to deal with the bad or negative. The end result in the prison camp was repeated disappointment and eventual death. The results of applying “the secret” in other aspects of life will be much the same: repeated disappointment, self blame, and eventual death of our ambitions. Lie 2: You can defy the laws of nature with your thoughts. The Secret claims, “The law responds to your thoughts, no matter what they may be.”5 The law of attraction as taught by The Secret is false because it teaches that you can defy the laws of nature with your thoughts. For example, The Secret teaches, “Food is not responsible for putting on weight. It is your thought that food is responsible for putting on weight that actually has food put on weight. . . Food cannot cause you to put on weight unless you think it can.”6 This is as absurd as saying, “You will only die of dehydration if you think you will. If you think you can live months without water you can.” The false claim of weight loss from thinking that is found in The Secret greatly appeals to many because it requires no work, no exercise, and allows you to eat what ever you want and as much as you want. This misguided hope is illustrated in a comic where a woman seeing an ad reading, “Eat chocolate cake for breakfast, lunch and dinner and lose weight,” replies, “Finally, a diet that makes sense.” The problem is that just like the chocolate cake diet, “the secret” doesn’t work. The Secret teaches, “Beliefs about aging are all in our minds. . . You can think your way to the perfect state of health . . . and eternal youth.”7 I guess now that millions have learned this secret, that morticians had better start looking for a different line of work because people are going to stop aging and dying. The Secret also teaches, “It takes no time for the Universe to manifest what you want. . . Any time delay you experience is due to your delay in getting to the place of believing, knowing, and feeling that you already have it.”8 According to The Secret, a seed only takes four months to grow to harvest or a tree only takes years to grow tall because you think it does. If you think it will grow instantly, it will. The Secret’s formula for getting out of debt is just as ridiculous as it’s formula for weight loss. You simply have to change your thinking by saying to yourself “‘I can afford that. I can buy that.’ . . . Say it over and over.”9 The truth is that the attitude that you can buy and afford everything you see and want will in reality create more debt as people make purchases on credit without the financial backing. Saying you can afford it doesn’t make it so. Oh, I forget, “the secret” is that purchasing things on credit will create debt only if I think it will. Lie 3: All of life’s struggles are a result of your thoughts. Why didn’t God create a world where pain and suffering wasn’t necessary? Wouldn’t life be better if there were no adversity, pain or opposition? The Secret teaches the following, “Up until now you may have been thinking that life is hard and a struggle, and so by the law of attraction you will have experienced life as hard and a struggle. Begin right now to shout to the universe, ‘Life

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